A generic AI reply sounds like a polite stranger and guesses at your prices. A good one needs three things from you, and you only set them up once.
What a good reply needs
- Your policies: services, service area, minimums, what's included, deposits and booking steps.
- Your voice: how you actually write, so the reply sounds like you and not like a template.
- Your calendar or event list: so Claude can tell whether you're already booked that date.
Set it up in three steps
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Let Claude interview you for your policies
Instead of writing a policies doc from scratch, have Claude ask you the questions. Talking your answers out loud works well here.
Interview me to build a one-page Studio policies doc for my floral studio. Ask one question at a time about my services, style, service area, minimums, what's included, deposits and booking, lead times, and anything I won't do. When we're done, write it up in plain language I can save as a Google Doc.
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Show Claude how you write
Paste in a few emails you've sent clients that you were happy with. Claude describes your voice, then writes a test reply so you can check it.
Here are five emails I've sent clients that I'm happy with: [paste them]. Describe my writing voice in 5 to 8 bullet points I could hand to a new assistant: tone, sentence length, how I open and sign off, words I use and words I avoid. Then write a reply to this sample inquiry in my voice so I can check it: [paste a sample inquiry].
Refine it in plain words until the test reply sounds right: "warmer," "less formal," "I'd never say blooms." Save your policies and voice in a Claude Project so every chat starts already knowing them.
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Draft replies to real inquiries
With Gmail and your calendar connected, ask Claude to work through new inquiries and leave drafts for you.
Find new inquiry emails from the last 3 days. For each one, check my calendar for conflicts on their date, then draft a reply using my Studio policies doc and my voice. If I'm available, ask about their palette, guest count and budget. If I'm booked, say so warmly and suggest another florist: [name]. Draft only. Don't send anything.
What to check before you hit send
- The date and whether you're really free.
- The names: the couple's, the venue's, and your own sign-off.
- Any number: minimums, deposit amounts, delivery fees.
- Anything that sounds like a promise you didn't mean to make.
Your clients are trusting you. Inquiries also come from strangers, and an email can contain text meant to trick an AI. Keeping yourself as the last step means nothing goes out that you haven't read.
Make it a morning routine
Once the drafts come out right, ask Claude to run the same prompt as a scheduled task each weekday morning. You open Gmail to replies that are already written, check them over coffee, and send.
Set up the whole flow
On Autopilot walks you through this and the rest: proposals, wholesaler orders, prep calendars and invoices. No coding, and it sounds like you.
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