An AI course for florists

Your floral studio,
on autopilot.

Stop buying other people's prompts. Learn to set up Claude so every new inquiry becomes a reply, a proposal, a wholesaler order, a prep calendar and an invoice, drafted for you to approve. Made for florists who don't think of themselves as techy.

First access, founding pricing and a shot at the beta. We'll only email you about the course.

Monday, 7:02am · your studio assistant
Total the stems for this week's events and draft my order to my rep.
Three events this week: the Patel wedding, the Hollis anniversary and a café refresh. Here's the order, rounded up to full bunches with 10% extra for breakage:
Garden rose · 4 bunches Ranunculus · 3 bunches Sweet pea · 6 bunches + 9 more
Draft saved in Gmail for your review. Not sent.
Sample conversation from Module 5

Learn the skill, not the script.

This isn't about editing photos or identifying flowers. You already know your flowers. It's about getting hours back from admin, with a skill that keeps working as AI tools change.

A prompt pack

Someone else's words

  • Copy, paste, and hope it fits your studio
  • Stuck when the answer comes back wrong
  • Out of date the next time the tools change
This course

Your own system

  • Describe what you want, in your own words, out loud if you like
  • Spot what's off in Claude's draft and fix it in plain language
  • Connect your real tools and automate the jobs you do every week

From inquiry to invoice, running on its own.

Each module builds one step by hand, then Module 7 sets them to run automatically. You still approve everything before it goes out.

STEP 1 · INQUIRY

Replies drafted in a minute

Claude checks your calendar for the date and writes back in your voice.

STEP 2 · PROPOSAL

Your template, filled in

Consult notes become a brief, a Pinterest board and a Canva or Slides proposal.

STEP 3 · ORDER + PREP

Stems totalled, calendar built

The weekly order to your rep, plus pickup, design and install dates.

STEP 4 · INVOICE

Deposits, balances, nudges

Square invoices drafted from your event details, with reminders when they're due.

What you'll learn · 10 modules

Short lessons you can follow between deliveries.

Written lessons with copy-and-paste starting points and short clips wherever you need to click. Each one is dated, so you know it's current.

  1. 0

    Welcome

    How it works, and the loop you'll use everywhere: describe, draft, refine.

  2. 1

    AI basics for florists

    What Claude is good at, what connectors are, and how to talk to it instead of typing.

  3. 2

    Connecting your home base

    Your events in one place Claude can read, starting from whatever you already use.

  4. 3

    Proposals

    Consult notes, a Pinterest board from the client's brief, and a proposal in Canva or Slides.

  5. 4

    Client email

    Inquiry replies, follow-ups and thank-yous, waiting in your drafts.

  6. 5

    Ordering and prep

    Current stem prices, the weekly wholesaler order and a prep calendar for every event.

  7. 6

    Getting paid

    Square deposits, balance invoices and friendly payment reminders.

  8. 7

    Automate it

    Turn any workflow from the course into a routine that runs on its own schedule.

  9. 8

    Build your own tool

    Make a tracker or calculator just by describing it.
    Optional

  10. 9

    Level up: The Florist's Planner

    Recipes, stem math and pricing done for you, connected straight to Claude.
    Upgrade

Works with the tools you already use.

You connect each one by signing in, the same way you'd link Instagram to Canva. Where there's no direct connection, you'll learn to use Claude's browser extension instead.

ClaudeGoogle SheetsGmailGoogle CalendarCanvaGoogle SlidesSquarePinterestInstagramWispr Flow
Who's teaching

Hi, I'm Erin.

I'm a software developer in the tech industry, and I use AI every day. I'm also a florist running Fever Dream Florals.

I know how much of a florist's week goes to admin: replying to inquiries, building proposals, counting stems, chasing deposits. I also know the tools that can take most of it off your plate are easier than they look.

This course explains the tech in florist terms, with no jargon, so you can set it up yourself and keep it working as the tools change.

Software developer Uses AI daily Working florist
The one rule

Claude drafts.
You approve.

Nothing goes to a couple, a rep or a customer until you've read it. And you never give AI your bank details or passwords. Every connection is a sign-in on the tool's own page.

help shape the course

Save your spot.

We're testing the course with a small group of working florists first. Join the waitlist for first access and founding pricing, and tick the box if you'd like to be a beta tester.

Questions, answered.

I'm not techy. Is this for me?

Yes. That's who it's written for. You'll talk to Claude in plain language, and every connection is a sign-in with a tool you already use. No coding, no config files, no secret keys.

Will Claude email my clients on its own?

No. Every lesson sets Claude up to draft. You read it, change what you like, and send it yourself.

Which Claude plan do I need?

You'll need a Claude account. Some lessons use features that need a paid plan, and we'll list exactly which ones before you buy.

I use ChatGPT. Will this work for me?

The course is built around Claude. The skills carry over to any AI tool, but the step-by-step setup is for Claude.

Do I have to buy The Florist's Planner?

No. Everything in the course works with a Google Sheet or the tools you already use. The Planner is an optional upgrade that handles recipes, stem math and pricing for you.

When does it start?

We're running a small beta with working florists first. Waitlist members hear first and get founding pricing when it opens.