Prompt packs are easy to sell: a list of magic words that promise to do the work for you. In practice, they tend to let florists down in the same three ways.
Where prompt packs fall short
- They don't know your studio. A generic prompt can't quote your minimum or sound like you, so you end up rewriting the result anyway.
- You're stuck when the answer is wrong. If you don't know why a prompt works, you don't know how to fix it when it doesn't.
- They go stale. AI tools change every few months, and so does what works best with them.
The habit that works instead: describe, draft, refine
Treat Claude like a sharp new assistant on their first day. Tell them what you need, look at what they hand back, and say what to change. A good request has four parts:
- Context: who you are and what's going on. "I'm a florist doing a September wedding."
- Task: what you want. "Write a reply to this inquiry."
- Details: what it must include. "Mention I'm available, my minimum, and ask about their palette."
- Shape: how it should read. "Under 120 words, friendly, no exclamation marks."
"Reply to this wedding inquiry."
"I'm a Vancouver florist. Reply to this inquiry for a September 12 wedding. Say I'm available, my minimum is [$X], and ask about their palette and guest count. Under 120 words, warm, no exclamation marks."
Then refine in plain words: "warmer," "shorter," "don't mention the minimum until they ask about budget." You almost never get the best version on the first try, and that's normal. Spotting the gap between what you got and what you wanted is the actual skill.
Teach Claude your studio once
The biggest upgrade over any prompt pack is giving Claude your own details so you never repeat them. Put your policies and a short description of your writing voice in a Claude Project for your studio, and every chat starts already knowing your business.
Interview me to build a one-page Studio policies doc for my floral studio. Ask one question at a time about my services, style, service area, minimums, what's included, deposits and booking, lead times, and anything I won't do. When we're done, write it up in plain language I can save as a Google Doc.
The best briefs are long, and your hands are usually full of stems. Use the microphone in the Claude app, or a dictation app, and just talk. Ramble, change your mind, circle back. Claude sorts it out.
What to learn instead of buying prompts
- How to brief Claude in your own words (the four parts above).
- How to read a draft critically and say what's off.
- How to connect your real tools, like Gmail, Google Sheets, Canva and Square, so Claude works with your actual data.
- How to turn a request you make every week into a routine that runs on its own.
Learn it properly
On Autopilot is an AI course for florists who don't think of themselves as techy. You'll build your own system, in your own voice, from inquiry to invoice.
Join the waitlist